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Barry Lawrence
Feb 141 min read
Beyond the Funnel: Why B2B Marketing Needs a Circular Engagement Model
For years, B2B marketing has operated under the assumption that buyers follow a linear, step-by-step journey—moving predictably from...
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Barry Lawrence
Feb 142 min read
Beyond the Funnel: Why B2B Marketing Needs a Circular Engagement Model
The Marketing Funnel is Broken For decades, B2B marketing has revolved around a linear sales funnel—a step-by-step journey where...
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